Difference Between AWeber and Constant Contact (With Table)

AWeber and Constant Contact are two names that pop into anybody’s head if they are looking for email marketing automation software.

Both are software that can make the bulk email marketing procedures for any business to run hassle-free. Beyond the core importance of being email marketing automation, both AWeber and Constant Contact are also distinct in their way.

AWeber vs Constant Contact

The main difference between AWeber and Constant Contact is that Aweber provides more than 700 templates to choose from. On the other hand, Constant Contact only has about 240 to 250 templates.

AWeber is one of the most popular tools for growing a business via emails and social media. AWeber allows small businesses to design and manage e-newsletters to keep their customers informed. With AWeber, a business can create mailing lists, design newsletters, make the email marketing process automated, keep a tab on the statistics, and much more.

Constant Contact is an online support tool for easing the email marketing process for small businesses. With great features like templates and designs for making email marketing easier, constant contact is an apt choice for businesses that are looking to use digital marketing to boost their business.

Comparison Table Between AWeber and Constant Contact

What is Aweber?

AWeber is a name that comes along with the leading firms that provide automation and email marketing support. It is easy, affordable, and provides its customer with a great deal concerning the package and services.

Apart from a long list of templates, AWeber also provides its customers the option to automate a complicated chain of emails in an advanced way. With the pro plan, customers can also get the option for advanced behavioral automation.

Even the free version of AWeber provides many facilities like landing pages, web push notifications, sign-up forms, and much more. It is also easy to set up the AWeber. If a customer gets stuck while setting AWeber up, they also provide good customer support.

With options like Email help desk, 24/7 live support, chat, phone support, and knowledge base, it is convenient to clear any doubts and glitches. AWeber becomes an all-rounder with its tools for analytics. Plus, AWeber also gives many royalty-free images that make it stand out in the crowd.

What is Constant Contact?

Constant Contact has been in the market for quite a long time, and it is well-liked by millions of users. Even when constant contact is on the higher pricing side when compared to other email marketing firms, constant contact provides many unique features that make the customer keep coming back.

Constant Contact is an easy-to-use platform that can help increase sales and customers for small organizations. With a high delivery rate of 70%, it is one of the best in the class. With all that, constant contact also provides its customers with many integrations like WordPress, Shopify, Salesforce, Canva, and much more.

One of the best features that Constant Contact offers to its customer is a customer-friendly interface. It makes designing and social media posting very easy. Email marketing becomes a breeze with great tools from constant contact like a drag-and-drop email editor and hundreds of ready-made templates.

The customer service for constant contact users is also simple and effective. With 24/7 support, it is easy to fix minor problems and glitches.

Main Differences Between AWeber and Constant Contact 

1. AWeber has more than 700 templates. On the other hand, Constant Contact only provides about 240 templates.
2. AWeber also provides more than 600 royalty-free images. On the other hand, Constant Contact does not give royalty-free pictures.
3. AWeber offers more than 800 integrations. Whereas Constant Contact only provides 350 integrations.
4. The maximum price that AWeber charges for a premium account are $16.15. Whereas, Constant Contact charges about $45 for the premium account.
5. The delivery rate for AWeber is about 77.83%. On the other hand, the delivery rate for Constant Contact is about 70.69%.
6. AWeber offers excellent reporting tools compared to other platforms. Whereas, Constant Contact does not have as many reporting tools.
7. AWeber’s user interface ranges at about good. On the other hand, Constant Contact has an interface that is amongst the best.

Conclusion

AWeber and Constant Contact are both great email marketing platforms that have plenty of features that can help a business grow substantially. With great features and an easy interface, using both AWeber and Constant Contact does not seem complex.

Since the inbox delivery is high for both AWeber and Constant Contact, it helps in connecting better with the customers.

References

1. https://link.springer.com/chapter/10.1007/978-1-4842-4285-8_18
2. https://link.springer.com/chapter/10.1007/978-3-642-12165-4_31

Sandeep Bhandari

Sandeep Bhandari holds a Bachelor of Engineering in Computers from Thapar University (2006). He has 20 years of experience in the technology field. He has a keen interest in various technical fields, including database systems, computer networks, and programming. You can read more about him on his bio page.